Posted on: May 10, 2016

'The Star' Unveils Plans for New Retail Experience

The Star Rendering

(May 4, 2016) – Excitement for The Star in Frisco continues to build with the unveiling of plans for a 200,000 square foot retail block. Storefronts will line The Star Boulevard, Winning Drive and Cowboys Way at The Star, and will provide guests with a Dallas Cowboys brand experience, as well as welcome several new restaurants and businesses to the area.

The signature feature in the development is the new Dallas Cowboys Ring of Honor Walk and Dallas Cowboys Community Ring of Honor, presented by Dr Pepper. Inspired by the Ring of Honor at AT&T Stadium, the area will honor the 21 members of the Dallas Cowboys Football Club who have made outstanding contributions throughout the team’s history. North Texas community leaders will be recognized in addition to these storied players and coaches via a rotating showcase that will introduce new honorees each year, starting in 2017.

“The retail area will allow visitors to enjoy The Star whether there’s an event happening or simply a Friday night out with friends and family,” said Jerry Jones, Jr., Executive Vice President and Chief Sales and Marketing Officer, Dallas Cowboys. “Like numerous features at The Star, our retail offerings, Dallas Cowboys Ring of Honor Walk and Dallas Cowboys Community Ring of Honor, presented by Dr Pepper are part of our vision to give fans intimate and unprecedented access to their team.”

Read more from the Dallas Cowboys here.
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