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Posted on: June 21, 2017

Mayor Cheney Unveils 100 Day Plan, Including Nine Priority Areas

(June 21, 2017) The City of Frisco’s ‘Progress in Motion’ gets a “refresh” as Mayor Jeff Cheney unveils his 100 Day Plan which includes nine priority areas. Mayor Cheney introduced his plan for the next 100 days during a ‘State of the City’ luncheon hosted by the Frisco Chamber of Commerce. 

“Starting today, we’re setting a new Frisco standard,” said Mayor Cheney. 

The nine priorities for the next 100 days are:

  1. Communication Strategy
  2. Manage Growth
  3. Rejuvenate Downtown
  4. Focus on Arts
  5. Expand Economic Development
  6. Valuing Veterans
  7. Get Moving Again (which relates to traffic and road improvements)
  8. Tax Relief
  9. Frisco’s Legacy

Mayor Cheney said he’s been working with City Council members, City Manager George Purefoy, and city department directors to develop the plan since being elected in May. He added public feedback from residents and business owners was also considered.

“I want to give everyone a voice in Frisco,” stated Cheney.

For Mayor Cheney, Communication Strategy revolves around several tactics including establishing a council subcommittee dedicated to communication; refreshing city branding; and introducing a video series dubbed “100 Days of Progress in Motion”, which includes a new video topic every day for 100 consecutive days. See the first video installment here.

Coffee with the Mayor is “back by popular demand” noted Mayor Cheney, beginning July 14.  The Mayor’s first Business Round Table will be hosted by the National Breast Cancer Foundation on August 30. The establishment of the Frisco Indian Affairs ad hoc committee was announced. Mayor Cheney also committed to meeting monthly with Collin and Denton County representatives.  He also intends to write a weekly blog, “Keeping up with Mayor Cheney”. 

Managing Growth will focus on supporting high value urban living concepts that incorporate more open space and welcome walkability. However, the ‘100 Day Plan’ also aims to require urban living developers build commercial components before building residential. Mayor Cheney noted staff is working to develop a plan to enhance the walkability around the detention pond area adjacent to Stonebriar Centre. Protecting creeks and natural amenities near U.S. 380 is also a priority for ‘managing growth’.   

Rejuvenating Downtown may involve closing 4th street and creating a pedestrian plaza. Improving parking and encouraging private investment are also priorities.  

Focus on the Arts establishes social events for those “who are passionate about the arts”.  The first such social will be hosted by Frisco Arts at Hall Park on July 12.  The Frisco City Council chambers will continue to be featured as a performance venue.  A City Council subcommittee has been established to formulate a strategy for bringing a performing arts center to Frisco, which could include a public private partnerships.  

“It is a herculean effort but something I believe Frisco can accomplish working together with the help of our arts community and all of our private partners,” said Mayor Cheney. 

Expanding Economic Development will focus on the Frisco Economic Development Corporation’s new strategic plan for targeting business attraction, which involves local businesses and the Frisco Chamber of Commerce.

Valuing Veterans involves establishing a program for recognizing an Outstanding Frisco Veteran twice a year.

Get Moving Again accelerates Frisco’s efforts to finding solutions to traffic congestion and improving mobility.  Over the next 100 Days, staff will focus on three areas:  building capacity, operations / emerging technologies and planning for the future.  More specifically, work is underway to widen Main Street and Lebanon Road and reconstruct Legacy.  New technologies such as ‘smart signals’ and travel apps will enhance travel.  Staff will continue to work with county and state partners to “get Frisco moving again.”

On the subject of Tax Relief, Mayor Cheney applauded his council colleagues and city staff for adopting Frisco’s first ‘homestead exemption’ of 7.5%, which was approved at last night’s council meeting.  

Frisco’s Legacy emphasizes parks, namely the opening of Northeast Community Park; the planning of Northwest Community Park and the promise to deliver progress on Grand Park in the next 100 days.

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